"Marketing to Business Owners and Top Executives: 5 Keys to Opening Doors and Closing Deals"
 11:30 am - 1:10 pm EDT on April 23, 2008

 

Spyro Kourtis

Hacker Group
President / CEO
Click below for a personal
message from Spyro

 


"I have heard Spyro speak on a

number of occasions and

am always impressed....His

 information is on the leading

edge of DM practice, and he is

always focused on giving ideas

for specific, measurable results.

Exactly what we all need,

especially in this weakening

economy."

Marci Silverman

Director of Membership

Direct Marketing Association
 

Register today for this timely
educational program packed

with valuable, actionable

information you can use to

make you and

your company more

successful.

 

Wednesday,
April 23 starting at -

11:30 EDT
10:30 CDT
8:30 PDT.
For local time anywhere else
in the world please click here.

 

Register Now!
Click here.

 

Worried you may not be able to

attend the live event? Afraid a

conflict might arise?  No problem.
 

By close of business on 4/24

every registrant will receive

access to a full audio-visual

copy of the program in the

form of a Windows Media

Video file, an mp3 file and

a PDF of all slides.  Plus,

access to all bonus files.

Audio files include complete

Q & A session. 

 

Access all available files. Enjoy

at your convenience.  If for any

reason you are not satisfied

please notify us and we will

issue you a full, prompt and

courteous refund.

Presented by:



Sponsored by:







Marketing Partners




 

 

Register Now!

Click here.

 

You want their attention. You need their response.  You ardently desire their buy-in.

 

You - and everybody else.
 

So here's the deal:

  • How do you separate yourself from the pack and stand out from the crowd?

  • How do you survive what in the majority of instances will be multiple layers of screening?

  • What are the keys to getting your message through, and winning business from business owners and top executives?

These are just 3 of the many important questions you'll have answered when you log on for this informative What's Working NOW!/Conference Call University webinar. Join us on April 23 from 11:30 - 1:10 EDT as top B-to-B marketing Pro Spyro Kourtis, President /CEO of The Hacker Group, reveals...

 

…5 keys to opening doors and closing deals with business owners and top executives.

 

Register Now! Click here.

 

WWN/CCU: Impressive training.  Impressive customer service.

"I’m impressed with the information provided...and I’m impressed with your customer service. I’ve signed up for teleconferences and have been disappointed. We pick and choose carefully. Yours was a winner."
Linda Grunberg - Dir. of Communications - Senior Market Sales, Inc.

In this fun, fast-paced, interactive event you'll find out -

  • Why it pays to pay up for good VIP lists -- and where to find them; also, how to build them yourself

  • How to avoid expensive mistakes (you'll see specific examples of what NOT to do when marketing to business owners and top executives)

  • What high-impact formats are working best today when targeting high level prospects

  • How to plan and execute a profitable executive-level campaign -- from media strategy to creative

  • How to identify the right media mix for your product or service

  • What we all have in common with Bill Gates and Warren Buffet and how to use this commonality to your advantage

  • Inexpensive ways to make a big impact on high level prospects

...and much more.  Plus, your individual questions.

Register Now! Click here.

Steal these ideas
Specific case study details and results to be presented and discussed (and that you can steal from) include -

  • How a value-added reseller of high-tech hardware generated a 5% executive-level response

  • How a large health plan provider's major account acquisition program earned a whopping 15:1 ROI

  • How a B-to-B ISP slashed their cost-per-sale by 63% - bringing their customer acquisition cost down to less than $100 per account

  • How an HR outsourcing company targeting CXOs at multi-national companies exceeded its ROI target with just one deal.

Slash your lead time and cost of sales

As a business-to-business marketer you know that business owners and top executives hold the key to jump-starting, accelerating and consummating the sales process. Get these very important people on your side early on and you can shift your selling efforts into overdrive. Slashing both your lead-time and your cost of sales. (And making yourself look like a hero in the process.)

But as you also know, these VIPs are among the most sought after, highly targeted and difficult to connect with prospects in the marketplace. That's why you make it a point to stay up-to-date on the most cost-effective techniques, tactics and strategies for winning favor -- AND MEETINGS -- with these top decision-makers.

 

That's why you don't want to miss this program.
 

Because here's where you’ll uncover five profitable strategies (and lots of response-producing tactics) for making sure your executive-level marketing efforts get through, get seen, and most importantly -- get results.

You'll get up-to-date, market-tested approaches to VIP lead-generation that are working now to multiply leads and sales for such organizations as AT&T, IBM, Kaiser Permanente, Liebert Corp., Sage Software and many others. And who did the The Direct Marketing Association turn to when they wanted help growing membership? That's right. Spyro Kourtis and The Hacker Group.

WWN/CCU programs deliver useful, actionable information.

"We were pleased with the Webinar. Lots of useful information."

Amanda Mink - Marketing Manager
RockySoft Corporation


Register Now! Click here.

 

More profitably integrate lead-gen with sales
Plus, you'll get actionable tips on how to more profitably integrate your front-end lead generation efforts with the way your sales team sells. These insights alone are well worth your $119 investment -- which, as always, is backed up by the What's Working NOW!/Conference Call University better than risk-free money back guarantee. 

 

Your no-questions-asked, better than risk-free
money-back guarantee
 

  

Attend this informative educational program. If for any reason you are not completely satisfied let us know and you'll receive a full, prompt and courteous refund. And you'll get to keep the complete audio-visual copy of the program along with all your bonuses:

 

BONUS # 1: The 10-Letter Positive Response Customer Retention & Business Development Program - a $59.95 value, yours FREE.

 

Developed by Positive Response & What's Working NOW (WWN) principal and copywriter Ernest Nicastro, this program includes the heart-warming and well-received Happy Thanksgiving Letter. (One client liked this letter so much he insisted on paying Ernest for the rights to use it with his company's employees and customers.)

 

A $59.95 value, it's yours free when you register for this WWN/CCU training program.

 

BONUS # 2: Get $10 off any book by
 RACOM Publishing.

 

Be among the first 25 people to register and you'll get $10 off any book by RACOM Publishing, a leading publisher of today's top marketing titles, including works by Arthur Middleton Hughes, Herschell Gordon Lewis, Robert W. Bly, Ruth P. Stevens and many others. 

RACOM's titles cover the full spectrum of marketing: branding, copywriting, customer service, database marketing, fundraising, internet marketing, marketing strategy, tradeshow marketing, white paper marketing and on down the line.  Within 24 hours of the event you'll receive a special RACOM Publishing order code. Using this code online or by phone will trigger your $10 credit.

 

BONUS # 3: Get a free copy of Alan Rosenspan's 101 Ways To Improve Your Response.

 

Everyone who registers will receive a free copy of 101 Ways To Improve Your Response, by Alan Rosenspan. One of the world's top direct marketing experts, Alan and his agency teams have won over 100 awards for creativity and results, including 20 DMA Echo Awards.

 

Register Now! Click here.

 

Exceptional Value: Only $119

 

For less than 33 cents a day over the course of a year you'll get training that will benefit you and your company for years to come.

 

Better yet, gather your entire team in your conference room or office and train everyone.

 

And with no planes to catch and no traffic to fight you'll maximize your productivity. Plus, within 24 hours of the event you'll be able to download a complete audio-visual copy of the presentation, giving you a marketing tool you'll be able to use over and over again.

 

With everything to gain and nothing to lose why wait? 

 

Thanks for reading and registering.  We'll see you online on April 23!

 

Register Now! Click here.

About your presenter
As President and CEO of Hacker Group, a subsidiary of IPG, Spyro Kourtis oversees all strategic planning and operations of the agency.  During his nearly 20 years as a top marketing professional he has secured and grown relationships with a significant number of Fortune 500 clients including such name brand companies as AT&T, AAA, Expedia, IBM, Intel, Microsoft, MSN, Netflix, Oracle, VISA and Washington Mutual.  He is publisher of High Performance Direct, writes a monthly column for the Puget Sound Business Journal, and is a contributing author for Advertising Age, B-to-B Magazine, DM News and
The Madison Avenue Journal.

PLEASE NOTE: Access to credit card information will be strictly limited to ONLY the credit card processor.