A Brief Message From Mac

"Welcome clients and
friends. Here's where you'll
get special pricing for
this informative training
session. Thanks for
registering and I'll 'see
you' on the 14th."

"What's Working NOW In
B-to-B Marketing To
Drive Leads & Sales"

When & Where:
Date: Thurs., Sept. 14
Time: Noon – 1:55 PM ET
Location: Your browser
 
Click here to register

"It's been an absolute
pleasure working with
Mac. He has helped in 
the enablement of our 
partners by teaching
them how use marketing
to drive leads and new 
business."
Sonja Maxwell
Partner Dev. Mgr.
Microsoft

"Our clients want
improved pipeline and 
ROI from the sales
leads we produce on
their behalf. Mac helps
us meet those demands
with valuable advice,
methods and years of
experience with B2B
marketing."
Barry Hanson
CEO
CAS Systems, Inc.

"Mac's webinar provided
our sales channel with
cost-effective, time-efficient
methods to generate
more leads immediately. "
Deb Carpenter-Beck
Marketing Director
Sage Software

"When I bring an idea to
Mac he makes it better
 - he ensures the content
is relevant to the audience,
and delivers.Our web
seminar attendees
always come back
for Mac."
Anne Wangthamkua
Director of Channel Mktg.
Avalara

"Mac McIntosh has been
an amazing resource for
 our organization to work
 with. Not only does he
 have a great knowledge
of our industry, he has
helped my company in
key areas of our sales 
and marketing program 
that showed immediate 
results."
Paul Fountas
President
MicroComputer
Resources, Inc.

"Mac played a key role in
launching our global lead
management initiative,
contributing his expertise
from the high-level
 process definition
 stage straight through to
 supplier selection.  "
 Cliff Langston
Director, Mktg. Services
Sigma-Aldrich, Inc.

"Within 24 hours after
 meeting with Mac, we
were able to implement
at least 5 action items
 resulting from our time
with him. "
Anne-Claire McAllister
President
Accountnet

Give us less than two hours of your undivided attention, and we'll give you the latest lead-multiplying tactics and strategies that are working NOW to drive leads and sales for savvy B-to-B marketers.

Plus, receive over $200 worth of valuable FREE bonuses, including 500 customized prospecting records.

REGISTER NOW

Are you excited about your marketing results?

Are your lead-generation efforts paying off for you as well as you’d like? What about your prospecting lists? Are they populated with the right people at the right companies and producing the right results?

Happy with your lead-nurturing process? Your close ratio? Your salespeople? Better yet, are they happy with you?

If you answered any of the above questions with anything less than an enthusiastic “YES!” you’ll want to register today for this timely and informative, fast-paced BUSINESS SUCCESS webinar.

Find out what's working now from one of America's leading B-to-B marketing and sales lead experts   

Focused exclusively on B-to-B marketing, this informative education and training event features none other than Mac McIntosh. Named to B-to-B Magazine's 2005 Who's Who List as one of the top 100 most intelligent and important people in B-to-B marketing, Mac has more than 20 years of experience helping businesses of every size drive more leads, sales and profits from every marketing dollar they invest.

A popular, in-demand speaker and consultant, Mac's insightful, easily implementable, results-oriented content and superb presentation skills have earned high marks from numerous organizations...including The Business Marketing Association, The Direct Marketing Association, Electronic Industries Association, The Institute for the Study of Business Markets as well as from such corporate clients as Intel, Microsoft, Oracle, Eastman Kodak and many others.

More importantly, over the years Mac's presentations, recommendations and advice have helped businesses generate millions of dollars in sales and profits. And his upcoming presentation promises to be a springboard for more of the same. So make sure you register today for this special Mac McIntosh/What's Working NOW webinar entitled...

...What's Working NOW In B-to-B Marketing To Drive Leads & Sales.

Because here's where you'll get timely tips, tactics and strategies for making your company a stronger competitor in the marketplace. Here are just a few of the profitable pointers and proven, tested ideas you'll take away from this program:

• Today’s B-to-B “recipe for success” for marketing to drive leads and sales. Discover proven and powerful marketing strategies and tactics that successful business marketers are using to get more bang for their marketing buck. Learn how to drive down marketing and advertising costs while driving up response rates and ROI. Gain insights about the best tactics - online and offline - for qualifying and nurturing long-term sales opportunities.
  
• How to determine the ideal budget needed to meet your goals. How big your marketing budget really needs to be, and how best to invest it today for the highest ROI. Learn how much you should be investing in your online vs. offline marketing to drive more leads and sales. And what to do if your budget is too small to do everything you would like to do.
  
• The specific marketing communications tactics which now are working best for helping prospects move forward with their buying process. The right tactics for each step of the process, from awareness to inquiry to consideration to order.
  
• Eighteen proven and powerful lead generation techniques that can be applied to all the marketing you do, from your direct mail letters to your Web site.

REGISTER NOW

Learn how to multiply response rates with effective targeting tactics and techniques 

You'll also hear from John M. Dodd, Sr. Vice President of Market Models, a Primis Company. John, a 25-year direct marketing veteran, will offer insight and advice on list selection and data optimization techniques in his presentation entitled...

...What's Working NOW In B-to-B List Selection & Data Optimization To Cut Waste & Supercharge Response Rates

With any direct marketing campaign the list can account for up to 60% of your success (or failure). So effective list selection and data optimization are crucial to improving your results. Special guest speaker John Dodd's presentation will highlight three key challenges faced by today's B-to-B marketers. And, show you how to easily overcome these challenges. You'll get a number of on-the-money B-to-B direct marketing pointers from John including:

• How to save hundreds -- even thousands -- on postage, printing and fulfillment costs
  
• How one simple but often overlooked list selection technique can improve response rates
  
• How to uncover profitable emerging markets from within your customer database

In addition you'll hear how one company used powerful new data modeling techniques and technology to generate $460,000 in sales and an 1800% ROI in just thirty days.

You don't want to miss this informative, fast-moving webinar featuring Mac McIntosh and John Dodd. In this interactive training webinar you can watch from the convenience of any computer and even have others attend with you. All  without the hassle and expense of travel and time out of the office. Plus, you'll be able to ask your toughest questions during the audience Q & A part of the program.

Register today for this convenient online training program loaded with timely, effective, actionable ideas guaranteed to help your business generate more leads, more sales and more profits.

Special "early-bird" pricing

Thanks to a very special arrangement with Mac McIntosh we're able to make this timely training session available to you for only $79. That's less than a quarter a day over the course of a year to gain knowledge and know-how that will benefit you and your business for years to come.

We think such a low price combined with the top quality content and top-notch speakers are reasons enough  to register. Add in the fact that you'll receive a copy of both presentations along with full audio...and the offer gets even better. Now that might be good enough for some training companies, but not for us. That's why when you register and attend this Mac McIntosh/What's Working NOW webinar you'll also receive...

More than $200 in useful bonuses,
including a FREE 500 name B-to-B prospecting list 

You're going to come away from this webinar charged up and ready to charge ahead with your B-to-B lead-generation efforts. So in addition to knowledge and know-how, when you register for and attend this program we want you to have, free of charge -

• Customized marketing database, including complete contact information on 500 companies. We could hardly believe it when the great people at Primis Marketing and MarketModels made this very generous offer. Here's how it works. You give What's Working NOW presenter John Dodd your criteria - SIC Code, Job Title, Company Size, etc. - and he'll see that you get 500 prospecting records matching your criteria. This bonus alone is worth more than your registration fee.
   
• The 10-Letter Positive Response Customer Retention & Business Development Program. Developed by Positive Response & What's Working NOW (WWN) principal and copywriter Ernest Nicastro, this program includes the well received Happy Thanksgiving/Happy Holidays Letter. (One client liked this letter so much he insisted on paying Ernest for the rights to use it with his company's customers.) Also included in the package are the "Ask For The Referral" letter, the "New Sales Rep Introduction" letter, the "President's New Customer Welcome" letter and six more. A $59.95 value, it's yours free when you register and attend.
   
• The What’s Working Now in B-to-B Guide to Lead Generation with New Media (Marketing Success with Webinars and Google's Pay-Per-Click Marketing). Bob Hanson, B-to-B lead generation specialist, creator of the Must-See Webinars system, and WWN's online partner has created an all new guide just for this event. His concise, 35 page how-to guide shows you how to leverage new media like online seminars and internet marketing such as Google pay-per-click to get more b-to-b leads and sales while avoiding the common mistakes most marketers make. A $47 dollar value.
  
  This in-depth guide outlines more than 127 proven tips, techniques and strategies and includes Bob’s winning systems and checklists. You'll also get the answers to the top 10 most frequently asked questions about webinars and Google pay-per-click. Plus, samples of response-producing webinar invitations and Google Ads, and PPC campaigns. The strategies contained in this guide have helped generate as many as 30,000 sales leads for a single B-to-B company!
   
• Mac McIntosh's What's Working NOW Companion Guide To Successful B-to-B Marketing & Lead-Generation - This valuable, in-depth guide of 68 pages is chock-full of proven tips, pointers, tactics and strategies for B-to-B marketing and lead-generation success. Includes a detailed 24 point marketing action plan for driving sales. Everything from how to determine how many leads you need to meet your sales goals to the type of offers to consider to advice on selling your program(s) to management and much more is detailed in this plan.
  
  You also get 23 pages of proven B-to-B lead-generation tactics covering online marketing, direct mail, event marketing, public speaking, public relations and more. If there's a successful way to generate a lead, chances are Mac covers it in this content-rich WWN companion guide. Also includes an 8-page B-to-B Web Site Design Checklist, containing over 70 questions and key considerations in 17 different categories -- all of them crucial to your marketing success.

Better than risk-free money-back guarantee

 All What’s Working Now training and education webinars are backed by a no-questions-asked, better than risk-free guarantee. Review the entire training and if you are not completely satisfied for any reason you will receive a full refund, and you get to keep all the bonuses.

In summary, the What's Working NOW program offers you nearly two hours of timely education and training, more than $200.00 of valuable, useful bonuses and a better than risk-free money-back guarantee. Simply put, you truly have everything to gain and nothing to lose. So go ahead. Click on the link and register now. You'll be very glad you did.

REGISTER NOW

High Praise For One of America's Top Experts on B-to-B Marketing

"Mac's webinar provided our sales channel with cost-effective, time-efficient methods to generate more leads immediately. He has been a guest speaker for us on several occasions and always receives high marks from attendees." 

Deb Carpenter-Beck 
 Marketing Director
Sage Software

"Our clients want improved pipeline and ROI from the sales leads we produce on their behalf. Mac helps us meet those demands with valuable advice, methods, procedures and years of experience with B2B marketing."

Barry Hanson
 CEO
 CAS Systems, Inc.

"When I bring an idea to Mac, he makes it better - he ensures the content is relevant to the audience, and delivers in a highly effective manner. Our web seminar attendees always come back for Mac."

 Anne Decker Wangthamkua
 Director of Channel Marketing
Avalara

"Mac played a key role in launching our global lead management initiative, contributing his expertise from the high-level process definition stage straight through to supplier selection. His perspective was invaluable - short on \"fluff\", and long on pragmatic recommendations - that directly helped us drive our business. "

 Cliff Langston
Director, Marketing Services
  Sigma-Aldrich, Inc.

"Within 24 hours after meeting with Mac, we were able to implement at least 5 action items resulting from our time with him. He helped us to determine the best ways to market ourselves and to focus and refine on that. He also provided contacts, websites, and situational examples that allowed us to move ahead right away."

Anne-Claire McAllister
  President
Accountnet

"Mac McIntosh has been an amazing resource for our organization to work with. Not only does he have a great knowledge of our industry, he has helped my company in key areas of our sales and marketing program that showed immediate results. We could not have achieved this level of success without him. Try Mac, you will never look back!"

Paul Fountas
President
 MicroComputer Resources, Inc.

John Dodd, Senior VP, MarketModels
With more than 25 years of direct marketing experience John Dodd brings a lifetime of expertise and understanding to his presentations. As a frontline marketing professional his entire career he has a hands-on understanding of the marketing process. Before joining MarketModels in June of 2001, Dodd spent seven years as V.P. of Marketing for PBiz, Inc. (NASDAQ PBIZ), a Tennessee-based company that provides software, e-commerce, marketing, and sales support for a small business lending program offered through a national network of more than 1,000 banks. Prior to that, Dodd spent 15 years in circulation, marketing, and editorial management for a number national consumer and trade magazines, including Bank Director Magazine, Movieline Magazine, Contemporary Christian Music Magazine, and Worship Leader Magazine.

REGISTER NOW!