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Arthur Middleton Hughes
The world's leading authority
on database marketing. Author
of
seven highly regarded books on
the subject. Twenty-two years of
experience designing and
maintaining databases for Fortune
500 companies and others.
Click below for a personal
message from
Arthur Middleton Hughes
NOTE: This program is now
available on demand.
Order the complete
audio-visual recording
of this informative webinar today.
Money-back guarantee.
A
graduate of Princeton University
with a
Masters in Public Affairs,
Hughes
also taught economics
at the
University of Maryland
for 32
years. He is the author
of
The Complete
Database
Marketer. 2nd Ed.
(McGraw
Hill
1996), Strategic Database
Marketing 3rd.Ed.
(McGraw
Hill
2006), The Customer Loyalty
Solution
(McGraw
Hill 2003)
and
Customer Churn
Reduction
and Retention
for
Telecoms (RACOM 2007)
plus, three
others.
Arthur is
Founder of The
Database
Marketing
Institute
and serves
as vice
president/
Solutions
Architect
for KnowledgeBase
Marketing.
He is also Senior
Strategist
for e-Dialog, a major
email
marketing firm with offices
in
Lexington, Mass. and
London UK.
In addition
to his seven books Mr.
Hughes is a
frequent contributor
to leading
trade publications. He
is a regular
speaker at major
conferences throughout the U. S
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"How To Outgrow
and Outprofit Your Competition: 7 'Musts' For Database
Marketing Success"
Knowledge and insight to
help you unleash the full power of your most powerful
marketing tool.
Discover the latest tips,
tactics, strategies, best-practices and actionable case-study
results you can put to work to maximize ROI from your
marketing database. Presented by the world's leading
database marketing expert.
Arthur Middleton Hughes
has consulted with and advised some of the world's largest and
most successful companies on all aspects of database
marketing. Join us online January 22 as he presents 7 of his
most profitable recommendations and an up-to-the-minute
roadmap for database marketing success.
Offered for only $139, your
investment is backed by a no-questions-asked,
better than risk-free money-back guarantee.
ORDER NOW
What you will
learn
Drawing on 29 years of experience
and up-to-the-minute real world results for such companies as
Hewlett Packard, Verizon, RBC Bank, Citibank, FedEx, Nestle
and others Hughes will reveal -
-
The single biggest database
marketing mistake and how you can avoid it.
-
Essential features every
prospecting database must have in order to maximize results.
-
An easy-to-implement, low-cost
program that will motivate your best customers to buy even
more.
-
Straightforward database analytic
techniques for maximizing profitability; one company used
these techniques and saw ROI jump 89%!
-
How to determine the next best
product for each customer.
-
How to optimize messaging
frequency for maximum impact and results.
-
How to identify those customers
most likely to defect and what you can do to keep them from
leaving.
-
Why sending news about the product
of the month is no longer effective with most B-to-B and
B-to-C customers and prospects.
-
One amazingly simple thing you can
do to boost response to your offers.
-
How much you can expect to invest
in building and maintaining an effective marketing database.
Whether you're a seasoned database marketing professional or
just getting up to speed, this program will show you how to
drive more leads, more sales and more profits from every
database dollar you invest.
ORDER NOW
Case study results on what's
working now - and more
Tune in this
program
from the comfort and convenience of your office. You'll enjoy
a fast-paced educational session filled with timely tips,
tactics, strategies...and actionable, real-world case study
results.
For example, you'll find out
-
-
How one lighting manufacturer used
their marketing database to test a new relationship marketing
program that produced 36% more orders, an average order size
32% higher and a whopping sales increase of 81%!
-
How one company's organized
strategy of calling up decision makers just to "chat"
helped boost sales by more than 28%.
-
How one company combined database
marketing with email marketing to boost results by 18%.
-
How one company's "common sense
smarts" helped turn its tradeshow appearance into a huge
success...
...and much more, including your
questions.
ORDER NOW
Arthur Middleton Hughes
wrote the book on database marketing and has personally
trained more than 1200 senior marketers from major U.S.
corporations.
Make that seven highly regarded books,
several of which are used as university level text books. In addition, through his Database Marketing Institute,
Mr. Hughes has personally trained hundreds of senior marketers from major
U.S. corporations.
Those corporations include: Allstate Insurance,
American Cyanamid, American Express, AT&T, Bank of America,
Cable & Wireless, Delta Air Lines, Dun & Bradstreet, DuPont,
Exxon, FedEx, Hewlett-Packard, Houston Chronicle, Hyatt Hotels
and Resorts, IBM, Intel, Intuit, Merck & Co., Microsoft,
Nabisco Brands, Quad Graphics, Sprint, T. Rowe Price, United
Parcel Service and many others.
And how do these senior
marketing professionals feel about Mr. Hughes and his
material? Here are a few comments:
"Excellent. Exceeded expectations."
"Great presentation style. Good, useful, clear, practical
information."
"Best speaker of the whole conference."
"The conference was worth it with this session alone."
"Excellent and lively."
"Hughes is terrific. Knowledgeable and entertaining."
"This single presentation was worth the cost of the ENTIRE
conference. WOW! Practical, inspirational and much fun."
"Very informative and funny."
"Very interesting, new perspectives, great new info and
strategies."
Simply put, when it comes to
education and training on database marketing there is simply
no better source to turn to than
Arthur Middleton Hughes.
ORDER NOW
Better than
risk-free money-back
guarantee
All What’s Working Now/Conference Call University training and
education programs are backed by a no-questions-asked, better
than risk-free money-back guarantee. Order the program.
View the slides and listen to the audio. Then, if for any
reason you are not completely satisfied
let us know and you'll receive a full, prompt and courteous refund.
Of course you'll
get to keep the complete audio-visual copy of the program and
your bonus materials.
BONUS: The 10-Letter
Positive Response Customer Retention & Business Development Program - a
$59.95 value, yours FREE.
Developed by Positive Response & What's Working NOW (WWN)
principal and copywriter Ernest Nicastro, this program
includes the heart-warming and well-received Happy Thanksgiving
Letter. (One client liked this letter so much he insisted on
paying Ernest for the rights to use it with his
company's employees and customers.) Also included in the package are the
"Ask For The Referral" letter, the "New Sales Rep
Introduction" letter, the "President's New Customer Welcome"
letter and six more customer-pleasing, business-building
communications. A $59.95 value, it's yours free when
you order for this
WWN/CCU training program.
ORDER NOW
Exceptional Value: Only $139
For less than 38 cents a day over
the course of a year you'll get training that will benefit you
and your company for
years to come. And with no planes to catch and no
traffic to fight you'll maximize your productivity. Plus,
within 24 hours of the event you'll be able to download a
complete audio-visual copy of the presentation, giving you a
tool tool you can
use over and over again. A tool offered to you with a
rock-solid, better than risk-free money-back guarantee.
Order the program. Then, if
for any reason you are not completely satisfied let us know
and we'll quickly issue you a full, prompt and courteous refund. And you
get to keep your copy of the program and your bonuses.
With so much
to gain and
with nothing to lose why wait? Order now. You'll be glad you did - but your competitors
won't.
ORDER NOW
PLEASE NOTE: Access to credit card
information will be strictly limited to ONLY the credit card
processor.
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