Herschell Gordon Lewis
Member, DMA Hall of Fame
Author of 30 Books on
Copywriting and Marketing
One of the world's leading
authorities on the art and

science of writing copy
that sells.

Click below for a personal
message from
Herschell Gordon Lewis
 

NOTE: This program is now available
on demand. Your order is
for the complete audio-visual
recording of the live event, plus
all bonus materials.

A partial list of companies Mr.

Lewis has written copy for:

Advance Financial Services
American Automobile Assoc.
Audio-Tech Business Book
Summaries

Black Box
Capital Marketing Solutions
CardMember Publishing
Carlson Marketing Group
Choice Hotels
Circulation Management

Commerce Bank
Cooperative Marketing Concepts
Cowles Business Media
Dartnell
Dearborn Financial
Direct Media
Disc Makers
Dun & Bradstreet
Eaton Hall Expositions
Enershare Technologies
Florida Trend
Global Response
G. Neil Companies
Grainger Co.
ING Direct
Info-Wire
InMar
InSight Technologies
Institutional Investor
Intel Corp.
Internet Retailer
JC Whitney
Lawyers Travel Service
Mazda USA
National Geographic

Royal Ruby Red Grapefruit

Vita-Mix

"How To Write High-Performance Copy That Multiplies Leads and Sales"

They can start wars…they can end wars. They can make love grow…they can destroy a relationship. They can put you out of business…or they can build your business beyond your imagination.

They are words and this is the question: "How effectively is your business using them?"

Want to know how to choose and use words for greater impact and profitability? This program - from one of the world's master wordsmiths - shows you how.

 Herschell Gordon Lewis's copy and advice have generated billions of dollars in sales for clients ranging from startups to the Fortune 500. Now, in this fast-paced, 90-minute program Mr. Lewis shares with you the breakthrough copywriting secrets and principles responsible for this success.

Offered for only $119, this information-packed tutorial is backed by a no-questions-asked, better than risk-free money-back guarantee.

ORDER NOW

Weaponize Your Words
 

Whether you write copy for email, direct mail, websites or sales collateral Herschell Gordon Lewis believes..."Every word is a weapon." And in this powerful program he shows you how to turn your words into a lethal fighting force for leads, sales, profits and sustainable business growth.

Drawing on over 30 years of experience and up-to-the-minute real world results for such companies as Audio-Tech, Institutional Investor, Omaha Steaks, ProFlowers.com, Intel Corp. and others Lewis reveals:

• Specific copy examples of What's Working NOW - and what isn't

• Words and phrases that consistently sell and others that are doomed to fail

• How to apply the "5 Ironclad Rules of Internet Copy" to maximize results

• How to use the 4 Great Laws of Direct Mail - and when to use them

• Email Subject Lines: What's Working NOW and what triggers the dreaded delete key

• Specific rules to follow that will guarantee you can't write a rotten piece of copy

• Opening lines for sales letters and emails that will multiply your readership and response rates

• How to use the Power of Negative Subtlety to drive higher response

• The 5 Motivational "Hot Buttons" and how to effectively push them

• Response Killers: 12 Weak Words and Phrases You Should Never Use

• How to get your direct mail recipient to take the all-important first step: opening your envelope

• Proven techniques for closing with a bang and bagging better results.

Plus, you'll learn about recent copy test results and how to apply those findings to improve your marketing efforts...and much, much more.

Order this timely and informative, fast-paced BUSINESS SUCCESS program today. And remember, your order comes with a no-questions-asked, better than risk-free money-back guarantee. 

ORDER NOW

Get the latest rules, tools and "tricks of the trade" for writing effective sales copy from one of the world's master practitioners.

Widely regarded as the world's leading authority on the art and science of writing copy that sells, Herschell Gordon Lewis is the author of 30 books on copywriting and marketing. 
 

In addition, he is currently a regular columnist for such leading U.S. trade publications as Direct Magazine, Catalog Age, Internet Retailer, Multichannel Merchant, The NonProfit Times and others. He also writes for Catalogue & eBusiness and Direct Marketing International published in the UK and Marketing, published in Australia.

A member of the Direct Marketing Association Hall of Fame, Mr. Lewis has been a featured speaker at every major direct marketing conference in the world. Known for his engaging style and sharp wit, Lewis's presentations and writings are highly valued for their on-the-money, response-boosting recommendations and advice. And this program is loaded with all of that and more.

For example, two words/terms in the following list have substantially more selling power than all the others:

• 24/7, eager, anxious, finally, available, win-win, fortunate, value, numerous, at last, quality.

Which two are they? You'll find out in this program. And this ability to differentiate winning words from losers, this nugget alone, is well worth your investment.

Plus, you'll learn -

• How one small copy change increased response by - get this! - more than 100%.

• How changing the placement of one word in an otherwise identical email subject line boosted response by 18%.

These are just a couple of the many stealable, response-boosting copywriting tactics and ideas you'll get in this recording. Simply put, this program provides you with all the tools and tips you need to write high-performance copy that multiplies leads and sales. The type of copy that can mean a fortune to your business in the coming months and years.

And that's not just a promise. It's a guarantee.

ORDER NOW

Better than risk-free money-back guarantee

  
All What’s Working Now/Conference Call University training and education programs are backed by a no-questions-asked, better than risk-free money-back guarantee. Order the program. View the slides and listen to the audio. Then, if for any reason you're not completely satisfied let us know and you'll receive a full, prompt and courteous refund.

Of course you'll get to keep the complete audio-visual copy of the program. AND, your three valuable bonuses including -

The 10-Letter Positive Response Customer Retention & Business Development Program - a $59.95 value, yours FREE.

Developed by Positive Response & What's Working NOW (WWN) principal and copywriter Ernest Nicastro, this program includes the heart-warming and well-received Happy Thanksgiving Letter. (One client liked this letter so much he insisted on paying Ernest for the rights to use it with his company's employees and customers.) Also included in the package are the "Ask For The Referral" letter, the "New Sales Rep Introduction" letter, the "President's New Customer Welcome" letter and six more customer-pleasing, business-building communications. A $59.95 value, it's yours free when you order  this WWN/CCU training program.

ORDER NOW

Plus, you'll also get the following:

The Mac McIntosh What's Working NOW Companion Guide to Successful B-to-B Marketing & Lead Generation.

Mac McIntosh is widely regarded as one of North America's top B-to-B sales lead experts and when you review this guide you'll see why.

Because this 72-page guide is a treasure trove of ideas, tactics and strategies...for driving more sales and profits from every B-to-B marketing dollar you invest.

Of course we understand how important the Internet is to your marketing success these days. That's why we're including an insightful 39-page White Paper from Fathom SEO. Cited by Advertising Age Magazine in 2006 as one of the top 20 search engine agencies in the United States, Fathom SEO's White Paper is entitled -

Is Search Engine Optimization Worth It? SEO and the ROI Debacle

An informative, in-depth study, this White Paper covers a number of important topics crucial to your online marketing success including -

• 10 ways search engine optimization firms waste your money

• Return on Investment trends

• 5 tips and safeguards to protect you against the wrong move

• What if your website is deficient? SEO worthiness and readiness

and more.

Exceptional Value: Only $119

For less than 33 cents a day over the course of a year you'll get training that will benefit you and your business for many, many years. And with no planes to catch and no traffic to fight you'll maximize your productivity.  Plus, you'll own a tool you can use over and over again. A tool that is offered to you with a rock-solid, better than risk-free money-back guarantee. Order the program. View the slides and listen to the audio. Then, if for any reason you are not completely satisfied let us know and we'll issue you a full, prompt and courteous refund. And you get to keep everything.

With so much to gain and nothing to lose why wait? Click the link below and order your copy today. You'll be very glad you did - but your competitors won't.

ORDER NOW

PLEASE NOTE: Access to credit card information will be strictly limited to ONLY the credit card processor.