David Meerman Scott

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David Meerman Scott

PLEASE NOTE: This program
has already taken place.
Your purchase is for the

complete audio-visual
 recording of the event, plus
all bonus materials.

An award-winning online thought
leadership strategist and
expert in viral marketing David
Meerman Scott is the author of
the number one best-selling

marketing book of 2007: The

New Rules of Marketing & PR:

How To Use News Releases,
 Blogs, Podcasting, Viral

Marketing &  Online Media To

Reach Buyers Directly.

Scott has presented at industry

conferences and events in over
20 countries on four continents.
His marketing programs --

discussed in this webinar -- are
responsible for selling over one
billion dollars in products

and services worldwide.

When you tune in for this special

program you'll get compelling

content and actionable ideas,

insight, tactics and strategies.

All presented with one objective

in mind: To help you maximize
leads and sales from your online

marketing and PR activities. 

David Meerman Scott:
 An Outstanding Speaker

With Compelling Content

"We've had the pleasure
of working with David Meerman
Scott on several occasions,
and he never fails to deliver
compelling insights...."
Matt Toll,
Marketing Director
Dow Jones Enterprise
Media Group"

David Meerman Scott spoke

at our CRM Acceleration

Summit....Our only mistake
 was to not make David

our keynote speaker and

give him more presentation
 time as our audience of
sales and marketing executives
 claimed that he had the
best presentation and offered
the most valuable information."
Tara Spalding
Vice President of
Corporate Marketing
SugarCRM, Inc.

"David embodies two things
every seminar or conference
organizer wants in an expert
speaker -- he's compellingly
relevant and thoroughly
professional. His innovative
strategies for winning with
content on the Web were
eye-openers....

David managed to boil a
half-day's worth of learning
and value into the 20-minute
time slot we'd allotted him --
and, as they say in radio,
he 'hit the post.'"
Vince Giorgi
Vice President
Hanley Wood Marketing
 

His examples of "new" PR
methodologies were relevant,
timely, and enlightening. He
gave all of us a lot to think about
as we consider ways to better
harness the power of the web for
viral and closed-loop marketing.

Peggy Winton
Vice President, Membership
AIIM, the ECM Association

"David Meerman Scott
really 'woke up' our hospital
marketing/pr directors to the
'New Rules of Marketing &
PR'. It was quite exciting and
 could have been a full day
session, instead of just the
keynote address. His 
understanding of new media is
light years ahead of most
people...."

Susan Hassell
Vice President
QHR
 

"David, I can't thank you
enough for making our
webinar such an unbelievable
success! The wealth of
information you presented
based upon your proprietary
research will go a long way
to assist communications
professionals in creating
strategic online media rooms.

We received terrific feedback
from people who listened in to
our webinar - hundreds told us

 it was the best webinar
they've ever participated in."
Rachel Meranus
Director, Public Relations
PR Newswire

“Thank you for helping make
our 'Insurance Media 2.0'

success. Your content was

 very timely and delivered

professionally and

enthusiastically."
Walt Podgurski
Chairman & CEO
The Insurance Media

Association

Register today for this timely
educational program packed with
valuable, actionable information
you can use to make you and

your company more successful.

ORDER NOW

How to dramatically increase your web site traffic without spending a fortune.

"What's Working NOW: Profiting From The New Rules of Online Marketing & PR."

Do you want to reach your buyers directly?

Do you want to drive traffic to your web site?

Do you want to achieve high rankings on search engines?

Do you want to attract buyers who are looking for what you have to offer?

Do you want to move people into and through the sales process?

Do you want to compete more effectively?

THEN READ ON...

But be prepared to alter the way you think about online marketing & PR!

ORDER NOW

You're a sharp marketing professional. You know the rules, and you know when to break them. But how well do you know the NEW rules? Specifically, the new rules of online marketing and PR.

For example -

• What's your YouTube strategy? Do you have one? (You will.)

• Got an effective game plan in place for blogs and blogging?  Know how to turn bloggers into evangelists for your product or service? (You will.)

• Found a way to make podcasting consistently pay off for you? (You will.)

• What about viral marketing? Know how to create "buzz" that replicates thousands of hits and is contagiously profitable? (You will.)

• Know how to create press releases with social media tags and content that connects -- not only with the media but with people who will actually BUY something -- like clients and prospects? (You will.)

• What about your web site? Is it a content-rich destination that informs, enlightens, persuades and sells?

This fast-paced, information-packed 90-minute program from one of today's most sought-after online marketing and PR expert addresses all of the above and more.

ORDER NOW

In the ever-changing, fast-moving world of online marketing and PR no one is better informed about what's working now than

David Meerman Scott.

Author of the best-selling marketing book of 2007 (and still selling strong in 2008), David's special WWN/CCU presentation will show you how to harness the full power of the latest generation of online marketing tools to multiply your leads and sales.

You'll thoroughly enjoy this fast-pace 90 minute program as David explodes the old rules of command-and-control, message-driven advertising and PR... and expounds on the latest online marketing innovations and how your company can profit from them. 

In What's Working NOW: Profiting From The New Rules of Online Marketing & PR you'll get a step-by-step framework for building a more effective online marketing strategy.

Better yet, Scott will present a tactical, actionable plan for executing on that strategy. One that will connect you directly with more prospects and customers and help you close more business.
 

Drawing heavily from his best-selling book, The New Rules of Marketing & PR, David will show you effective, web-centric ways to reach your buyers directly with information they want to read and hear. 

Plus, he'll show you "New Rules" examples and case study results from such companies as IBM, Cisco, Apple, NetFlix, Cervelo, ECNext, Constant Contact,  Blendtec, Hitachi, Netgear, Progress Software, WebEx and others.

ORDER NOW

Among the many profitable tips and pointers you'll pick up from this program are -

• Why the old rules of PR are obsolete

• Why it pays to "pimp out" your blog

• How great online content can drive people into the buying process -- and what defines "great"

• How to identify, target and convincingly communicate with your company's buyer personas

• How to podcast for persuasion and profit

• How to develop compelling content your buyers want to read, hear and see

• Online thought leadership: How to brand your organization as a trusted resource

• How to create online content with pass-along value

• How to use RSS to cost-effectively deliver your web content to targeted niches

• What to include in your online media room

• Tips for better search engine marketing results.

ORDER NOW

Offered for only $119, your

investment is backed by a no-questions-asked, better than risk-free money-back guarantee  

  
All What’s Working Now/Conference Call University training and education programs are backed by a no-questions-asked, better than risk-free money-back guarantee. Enjoy the program. Then, if for any reason you are not completely satisfied let us know and you'll receive a full, prompt and courteous refund.

And, you'll get to keep the complete audio-visual copy of the program along with all your bonuses:

BONUS # 1: The 10-Letter Positive Response Customer Retention & Business Development Program - a $59.95 value, yours FREE.

Developed by Positive Response & What's Working NOW (WWN) principal and copywriter Ernest Nicastro, this program includes the heart-warming and well-received Happy Thanksgiving Letter. (One client liked this letter so much he insisted on paying Ernest for the rights to use it with his company's employees and customers.) Also included in the package are the "Ask For The Referral" letter, the "New Sales Rep Introduction" letter, the "President's New Customer Welcome" letter and six more customer-pleasing, business-building communications. A $59.95 value, it's yours free when you register for this WWN/CCU training program.

Bonus # 2: Get a free copy of Alan Rosenspan's 101 Ways To Improve Your Response.

Everyone who registers will receive a free copy of 101 Ways To Improve Your Response, by Alan Rosenspan. One of the world's top direct marketing experts, Alan and his agency teams have
won over 100 awards for creativity and results, including 20 DMA Echo Awards.

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Exceptional Value: Only $119

For less than 33 cents a day over the course of a year you'll get training that will benefit you and your company for years to come.

 And with no planes to catch and no traffic to fight you'll maximize your productivity.  With everything to gain and nothing to lose why wait? 

ORDER NOW

PLEASE NOTE: Access to credit card information will be strictly limited to ONLY the credit card processor.