"Top 10 Lessons For Successful Trade
Show & Event Marketing In A Down Economy"
Date: April 23, 2009   

Time: 11:30 a.m. - 1:00 p.m. EST

 

Ruth Stevens


"Top 10 Lessons For
Successful Trade Show
& Event Marketing In
A Down Economy"

Click below for a personal message from

Ruth Stevens

 

About Ruth Stevens
Ruth P. Stevens is one of the
nation’s top experts on
customer acquisition and
retention. First as a frontline
manager and since 2000 as a
consultant…she has personally
directed, overseen or consulted
on hundreds of profitable
acquisition and
retention programs for a
wide-ranging list of businesses.

Over the course of a nearly
25-year marketing career she
has accumulated a wealth of
diverse experience and
expertise. Her background
includes serving in key
marketing roles for IBM,
Time Warner and Ziff-Davis
and as a trusted advisor and
consultant to entrepreneurial type
businesses such as Xmpie
and Renegade Marketing and
for such larger entities as
Avaya and DoubleClick.

 

A frequent contributor to
leading marketing publications
Direct, Target Marketing and
B-to-B Magazine, Ruth Stevens
is the author of two books, The
DMA Lead Generation
Handbook
and Trade Show &
Event Marketing
.


Stevens serves on the board
of directors of Edmund Optics,
Inc. and NetFactor Corporation,
is a trustee of Princeton-In-Asia,
past chair of the Business-to-
Business Council of the DMA,
and immediate past president
of the Direct Marketing Club of
New York.  She teaches
marketing to graduate students
at Columbia Business School.

A sought-after speaker and trainer,
Ruth has presented to audiences
on three continents.

 

Click here to register

 

Concerned you may not be able to

attend the live event? Afraid a

conflict might arise?  No problem.
 

By close of business on 4/28

every registrant will receive

access to a full audio-visual

copy of the program in the

form of a Windows Media

Video file, an mp3 file and

a PDF of all slides.  Plus,

access to all bonus files.

Audio files include complete

Q & A session. 

 

SATISFACTION
GUARANTEED

Register today for the webinar.
Enjoy it live or at your

convenience. If for any reason

you are not satisfied please
notify us
you will be issued a full

prompt and courteous refund.

Also presented by:


Sponsored by:






Marketing Partners






Order Now!

 

This marketing activity makes a bigger impact on your customers and prospects than social media, email, webinars or blogs.  This webinar shows you how to be more effective at it.

 

Forrester analyst G. Oliver Young on the importance of trade show marketing:

"What we have found again and again is that trade shows [emphasis added] have a big impact, especially amongst the biggest buyers. Among IT hardware buyers, for example, 65% of buyers report trade shows are important or very important to their purchases, the 6th most influential information source overall." 
1/12/09 on his blog, Strategic Heading

In his post, Young also reveals findings from a recent Forrester survey that shows trade show marketing to be more important to the buying process than social media, interactive media, email, webinars or blogs.

 

Close sales faster

When done right, trade shows can be the most effective tool in your B-to-B marketing toolkit.  And they can help you close sales faster than just about any other lead-gen activity you engage in.  So why not make sure you're doing everything you can to maximize their bottom line impact on your business? 

 

Register today for this informative webinar.

 

Drawing on nearly 25 years of experience top consultant and author Ruth Stevens will detail the 10 essential components of a profitable event marketing program.  Plus, she'll show you how to efficiently and cost-effectively integrate event marketing into your overall marketing strategy.

 

Bottom line?  You'll come away from this event loaded with timely tips, tactics and strategies...for multiplying your trade show marketing, lead-generation and selling results.

 

In 90 on-the-money minutes of highly actionable content you'll learn -

  • Killer mistakes trade show marketers make, and how you can avoid them

  • 5 key questions to ask (and the answers you want to hear) before committing to ANY show

  • How to pick shows that are likely to show the best bottom line results - 3 key criteria

  • Proven tactics and strategies for pre-show promotion and post-show follow-up that will help you draw crowds and close sales

  • How to generate trade show leads and prime the pump for sales even when you don't have a booth -
    6 no-cost/low-cost tactics

  • Profitable pointers for attention-grabbing booth signage and effective booth layout

  • What type of employees make for the most crowd-pleasing and productive booth staffers - it's probably not who you think

  • How to plan, promote, produce -- and profit from -- corporate events - offline AND online

  • How savvy thinking and proper planning can get you more contact with the most qualified prospects at the event

...and much more.  Plus, Ruth will present results from several eye-opening case studies and answer your individual questions. 

 

Your investment?  Only $99. 

 

Click here to register

 

RISK-FREE MONEY-BACK GUARANTEE.   Register for and attend this informative event. See and hear everything Ruth has to share.  Then, if for any reason you are not completely satisfied let us know and you'll receive a full, prompt and courteous refund.  

 

 

WWN/CCU: Impressive training.  Impressive customer service.

"I’m impressed with the information provided...and I’m impressed with your customer service. I’ve signed up for teleconferences and have been disappointed. We pick and choose carefully. Yours was a winner."
Linda Grunberg - Dir. of Communications - Senior Market Sales, Inc.

 

Steal these proven ideas: Case study results from IBM,
Northrop Grumman, Fairchild Semiconductor and others

 

One of the surest, fastest ways to boost marketing results is to take tested and proven ideas and put your own spin on them.  And you'll get lots of tested, proven ideas in this information-packed program. 

 

For example, you'll learn  -

  • Factors that drove one IBM division to drastically cut back on the number of shows it participates in and why this turned out to be a good decision

  • How a simple, low-cost tactic enabled Fairchild Semiconductor to double attendance at its live seminars

  • How Fairchild repurposed its live offline seminar content to generate a huge number of leads from a worldwide online audience

  • Why one exhibitor's ability to attract large crowds to its booth ended up being a miserable failure

  • How eco-friendly Kone Corp. used pre-show, in-show and post-show marketing to produce 20% more qualified leads from one single event than it did for the entire previous year.

Plus, your individual questions.  Register today for only $99 -- less than 28 cents a day.

 

Click here to register

Please join us on Thursday, April 23 from 11:30 a.m. - 1:00 p.m. as What's Working NOW and Conference Call University present one of the nation's leading trade show and event marketing experts, Ruth P. Stevens.

Your better than risk-free money-back guarantee  

  

Attend this informative educational program.  If for any reason you are not completely satisfied let us know and you'll receive a full, prompt and courteous refund.  And you'll get to keep the complete audio-visual copy of the program along with all your bonuses:

 

Extra Special Early Bird Bonus Valued At $119.00

Be one of the first 50 people to register by April 15th and you'll also receive - via download to your desktop - the What's Working NOW!/CCU on-demand webinar by copywriting legend and DMA Hall-of-Famer Herschell Gordon Lewis. 

 

Entitled How To Write High-Performance Copy That Multiplies Leads & Sales, this program is packed with actionable, timely recommendations for making every email, sales letter, ad or landing page you write more profitable.  For more information on Lewis's program please click here

 

BONUS # 2: The 10-Letter Positive Response Customer Retention

& Business Development Program - a $59.95 value

 

Developed by Positive Response & What's Working NOW (WWN) principal and copywriter Ernest Nicastro, this program includes the heart-warming and well-received Happy Thanksgiving Letter. (One client liked this letter so much he insisted on paying Ernest for the rights to use it with his company's employees and customers.)

 

A $59.95 value, it's yours free when you register for this WWN/CCU training program.

 

BONUS # 3: $10 off any book by RACOM Publishing

 

Be among the first 25 people to register and you'll get $10 off any book by RACOM Publishing, a leading publisher of today's top marketing titles, including works by Arthur Middleton Hughes, Herschell Gordon Lewis, Robert W. Bly, Ruth P. Stevens and many others. 

RACOM's titles cover the full spectrum of marketing: branding, copywriting, customer service, database marketing, fundraising, internet marketing, marketing strategy, tradeshow marketing, white paper marketing and on down the line.  Within 24 hours of the event you'll receive a special RACOM Publishing order code. Using this code online or by phone will trigger your $10 credit.

 

BONUS # 4: 101 Ways To Improve Your Response, by Alan Rosenspan

 

Everyone who registers will receive a free copy of 101 Ways To Improve Your Response, by Alan Rosenspan. One of the world's top direct marketing experts, Alan and his agency teams have won over 100 awards for creativity and results, including 20 DMA Echo Awards.

 

Click here to register

 

WWN/CCU: Actionable information.

"We were pleased with the Webinar. Lots of useful information."
Amanda Mink - Marketing Manager
RockySoft Corporation

 

Exceptional Value: Only $119

 

For less than 28 cents a day over the course of a year you'll get training that will benefit you and your company for years to come.

 

Better yet, gather your entire team in your conference room or office and train everyone.

 

And with no planes to catch and no traffic to fight you'll maximize your productivity. Plus, within 24 hours of the event you'll be able to download a complete audio-visual copy of the presentation, giving you a marketing tool you'll be able to use over and over again.

 

With everything to gain and nothing to lose why wait? 

 

Thanks for reading and registering.  We'll see you online on April 23!

 

Click here to register

 

PLEASE NOTE: Access to credit card information will be strictly limited to ONLY the credit card processor.